To the untrained eye, not much has changed to the look and feel of Pipelinenow.com—maybe a little touch-up paint and shiny new rims—but under the hood our development team has dropped in an entirely new engine.

• CMS Drupal. Thousands of websites including WhiteHouse.gov leverage Drupal, which enables keyword search and makes it easy for any administrative user to update and post content.
• SEO. The site is optimized with keyword-rich page URLs, relevant Meta tags on every page and more search-engine accessible HTML source code.
• Usability. Access has improved with the addition of breadcrumbs, the blog now matches the look and feel of the other sections, and code is now Section 508 Compliant HTML Code.
  

With regard to our “shiny new rims,” our Multimedia Director re-architected a few areas to ensure visitors are viewing a consistent brand and accessing collateral quickly and easily.

We say it until we’re blue in the face, so, let me share the comments of our Partner, WaveLength. Is it better to send 500 general interest leads to a partner to follow-up on, or 10 with a high probability of closing? I’ll let them explain.