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	<title>Pipeline Blog</title>
	<link>http://www.pipelinenow.com/blog</link>
	<description></description>
	<lastBuildDate>Thu, 26 Aug 2010 20:43:36 +0000</lastBuildDate>
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		<title>CRM Adoption in Sales</title>
		<description><![CDATA[Because many companies have large amounts of time and money invested in their CRM applications, they understandably blame the technology when sales managers and representatives don&#8217;t readily adopt the software. Yet a myriad of other factors contribute to the lack of employee engagement in using CRM systems. Watch this video by BNET &#38; Oracle to [...]]]></description>
		<link>http://www.pipelinenow.com/blog/2010/08/26/crm-adoption-in-sales/</link>
			</item>
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		<title>Plastic Bags for Dinner</title>
		<description><![CDATA[To a sea turtle, a plastic bag floating in the ocean looks a lot like dinner: a jellyfish, to be precise. That&#8217;s why the plastic bags that find their way into the Pacific pose an often fatal risk to wildlife. And California uses 19 billion plastic bags per year.
A key committee has approved a bill [...]]]></description>
		<link>http://www.pipelinenow.com/blog/2010/04/20/plastic-bags-for-dinner/</link>
			</item>
	<item>
		<title>Embrace the &#8220;No&#8221;</title>
		<description><![CDATA[Great article in Inc. Magazine on what makes great salespeople tick, click here. One of my favorite motivations:
&#8220;If 95 percent of the time you are rejected, you have to ask yourself, &#8220;Why did I choose this kind of life?&#8221; The happy loser likes it because 5 percent of the time, he wins. And all those [...]]]></description>
		<link>http://www.pipelinenow.com/blog/2010/04/13/embrace-the-no/</link>
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	<item>
		<title>But is Brand MARKETING all that?</title>
		<description><![CDATA[I just titled my last blog, “It’s all about the brand.” Well, it’s a complicated issue. While I maintain brand marketing (whether individually or for a business) plays a role in the marketing mix, it is ultimately determined by the customer experience. In other words, while you can tell everyone your products are great and [...]]]></description>
		<link>http://www.pipelinenow.com/blog/2010/04/02/but-is-brand-marketing-all-that/</link>
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		<title>It&#8217;s All About the Brand.</title>
		<description><![CDATA[Valuable lessons can be drawn from successful product and political branding. Angela T, shared this interesting article on how we can leverage our personal brand to get jobs and enhance our dating prospects! Got your interest?  Read on.
]]></description>
		<link>http://www.pipelinenow.com/blog/2010/03/29/its-all-about-the-brand/</link>
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		<title>Are Trade Shows Worth the Effort?</title>
		<description><![CDATA[BNET just published a great article on the value of trade shows. In their article they compare the ROI of a face-to-face customer site meeting (where $17.50 is generated for every dollar spent) with that of a trade show. Trade shows generate $5 for every $1 spent. Ouch!
While I agree that trade shows are not [...]]]></description>
		<link>http://www.pipelinenow.com/blog/2010/03/12/are-trade-shows-worth-the-effort/</link>
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		<title>Make a Referral Week</title>
		<description><![CDATA[ Make a Referral Week is an entrepreneurial approach to stimulating the small business economy one referred business at a time. The goal of the event is simple: To provide 1,000 referrals to 1,000 deserving small businesses in an effort to highlight the impact of a simple action that could blossom into millions of dollars [...]]]></description>
		<link>http://www.pipelinenow.com/blog/2010/03/08/make-a-referral-week/</link>
			</item>
	<item>
		<title>Client to CFO</title>
		<description><![CDATA[Client: You want answers?
CFO: I think I&#8217;m entitled.
Client: *You want answers?*
CFO: *I want the truth!*
Client: *You can&#8217;t handle the truth!*
Client: Son, we live in a world where companies need to make money, and that money has to be made by salesmen with phones. Whose gonna do it? You? You, CFO? I have a greater responsibility [...]]]></description>
		<link>http://www.pipelinenow.com/blog/2010/03/04/client-to-cfo/</link>
			</item>
	<item>
		<title>We&#8217;re Scaling.</title>
		<description><![CDATA[Over a decade ago, one of the largest players in the demand generation space began touting integrated sales and marketing programs.  They claimed they had List Acquisition, Creative, Call Center, Event Management—literally everything to do with marketing—under one roof.  The reality was that they were a multi-billion dollar conglomerate with a bunch of [...]]]></description>
		<link>http://www.pipelinenow.com/blog/2010/03/02/were-scaling/</link>
			</item>
	<item>
		<title>It&#8217;s addictive. In a good way.</title>
		<description><![CDATA[



Image via Wikipedia



I accepted long ago the fact that I have an addictive personality.  Relationships, beer&#8230;you name it.  My life changed when I chose to be addicted to running and a healthy lifestyle. And while plenty of people have critiqued me for going overboard with this, I quickly remind them that there are far worse [...]]]></description>
		<link>http://www.pipelinenow.com/blog/2010/03/01/its-addictive-in-a-good-way/</link>
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