Channel
The greatest challenge for companies with a channel is crafting programs that entice them to take action. Many companies end their year with hundreds of thousands of dollars of unused marketing development funds (MDF) and other incentives that have not been leveraged by their partners because the programs were perceived to require too much effort.
While there are a small group of large resellers that have sophisticated marketing organizations, the overwhelming majority of companies have no marketing resources and rely solely on the efforts of their Sales team to drive sales.
Pipeline has developed programs that engage the channel and provide them with the sales tools and qualified leads to sell more with the least amount of effort. Having worked with hundreds of channel organizations, Pipeline understands their drivers and has developed programs-in-a-box that deliver exactly what they need to effectively sell.
