Marketing
Pipeline provides Marketing groups with programs that both generate sales-ready leads as well as real-time visibility into key metrics—including return of investment. The most successful campaigns are an assembly of multiple marketing mediums rolled-up into one master program.
For instance, a typical Pipeline marketing program may include an initial email blast, followed by telemarketing, a series of nurture and follow-up emails and sales collateral, all executed from a CRM tool. Standard reports would include telecode dispositions, lead goal tracking, lead conversions and opportunities generated. While each medium contributes to the overall success, it is the combined effort that drives ROI.
