Sales
Understandable, Sales organizations are the most demanding group when it comes to satisfying their needs. Their revenue goal is driven by leads that either they produced organically or are fed by their marketing organizations. Because of the intense pressure to deliver revenue, it is rare that Sales is interested in expending any effort on opportunities that may not materialize for a few quarters or longer. Marketing organizations, on the other hand, are graded by the number of leads passed over the wall.
Pipeline understands the drivers for each organization, and defines strict guidelines for qualifying and distributing leads to a sales organization. Whatever combination of marketing mediums Pipeline assembles for generating and nurturing leads, each step is used to qualify and move an opportunity along the sales funnel.
