Service Organizations
Companies with Service organizations understand the value of customer retention, in terms of consistent revenue and up-sell opportunities. While many Services organizations are given revenue targets, similar to that of Sales, they rarely have the same resources as Sales and many times need to resort to email, direct mail or other low response methods to meet their goals.
Pipeline provides organization-specific programs that drive both near-term and longer-term revenue by developing processes that begins with a meticulous segmentation of data. Once data has been organized, specific messaging is crafted for each unique marketplace, and paired with the most cost-effective medium—which many times includes telemarketing.
Organizations have used Pipeline to drive Certification, Service Contract and End-of-life campaigns.
